【Introduction】
When Michelin chefs meet top-notch industrial design, food trailers can be transformed into “mobile palaces”! Recently, the luxury food trailer “Epicure” designed by the Italian design company Pininfarina was launched in Shanghai, equipped with a molecular cooking laboratory and a constant temperature wine cellar, with a single price of more than 2 million yuan, and most of the bookers are high-end hotels and private banquet institutions.
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The “Trailer Economics” That Subverts Perception
The unit price of traditional food trailers is mostly below 20 yuan, but “Epicure” has raised the per capita consumption to 2,000 yuan:
Scene revolution: the trailer can be expanded into a 12-meter-long open kitchen, serving 50 people for a high-end dinner;
Black technology blessing: hydraulic leveling system to adapt to complex terrain such as mountains and beaches;
Carbon Neutrality Certification: Solar-powered rainwater recycling system, 72-hour off-grid operation.
Who’s paying?
The first batch of customers included an island resort in Sanya and the West Lake Scenic Area in Hangzhou. “We use it for the ‘Starry Sky Dinner Around the Lake’, which is priced at 18,800 yuan per table, and we need to make an appointment three months in advance.” The person in charge of a hotel said.
The catfish effect of the industry is emerging
In the face of the impact of high-end, small and medium-sized manufacturers urgently transform:
Shenzhen “Dining Car Treasure” launched a modular trailer, which allows users to DIY a coffee bar and barbecue area;
Chengdu entrepreneurs developed a “Hanfu-themed trailer”, combined with Sichuan opera face-changing performances, and the passenger flow tripled.
【Future Trends】
FoodTech Weekly commented: “Food trailers are changing from a ‘survival tool’ to an ‘experience carrier’, and this ‘mobility revolution’ may reshape the spatial logic of the restaurant industry. ”
